Website design · Two directions · For review
Two ways the new site could go. Pick one.
Both are built on the same content — solar and battery, ducted heat pumps, new builds, EV chargers — and both use your real photography and pricing. What changes is the voice and the first thing a homeowner meets. Open each one properly, click through the pages, then tell us which way to go. Nothing here is final — copy, prices and photos are all still editable.
Direction one
Trade Standard
Leads with the crew and the work. Confident tradesman's voice, prices on the page, and a job gallery doing the convincing.
- Headline
- “Wired right. Every job, every day.”
- Feels like
- Straight-talking, busy, proven. A team you ring because they clearly do the work.
- Typeface
- Archivo — heavy, squared-off, high impact
- Palette
Direction two
Energy Advisor
Leads with the homeowner's question. Calmer, explains the numbers first, and earns the call by being genuinely useful before it sells anything.
- Headline
- “What would it actually take to cut your power bill?”
- Feels like
- Considered, local, unhurried. An adviser you trust because they explain the maths.
- Typeface
- Source Serif 4 with IBM Plex Sans — editorial, readable
- Palette
The actual differences
Same business, two front doors
| 01 — Trade Standard | 02 — Energy Advisor | |
|---|---|---|
| First thing seen | The crew and the vans, with the promise over the top | A question about the reader's power bill |
| Who it speaks to | Someone who already knows what they need and wants it done properly | Someone still working out whether solar or ducted is worth it |
| Pricing | Front and centre — “our prices, in public, before you ring us” | Indicative, introduced after the explanation |
| Proof | Recent work gallery — switchboards, first fix, solar, ducted | Plain-English explainers and a “why we only fit Sigenergy” case |
| Tools | Quick sizing calculator framed as “work out your numbers” | Sizing and payback framed as “worth understanding before you spend” |
| The ask | “Free quote. No obligation. No sales pitch.” | “Start with an estimate. Decide later.” |
| Trade-off | Converts ready buyers fast; less help to someone still deciding | Wins the undecided; a ready buyer has to scroll further to the price |
Next step
What we need back from you
A direction
One or two. You can also say “two, but with the pricing from one” — mixing is fine and fairly easy at this stage.
Anything that reads wrong
Prices, guarantees, service areas, the way a job is described. Note the page and the line and we'll fix it.
Photos you'd rather use
Every image here is a placeholder from your existing set. Better shots of real jobs will lift either direction.
What's missing
Services, accreditations, or anything a customer always asks that isn't answered yet.